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Ecotricity, Britain's greenest energy company, is proud to announce a landmark partnership with Merseyside music venue and cultural hub, Future Yard, as its official Sustainability Partner. This collaboration aligns with Ecotricity’s mission to drive green transformation across the creative sector, while bolstering Future Yard’s aim to utilise the power of music to inspire local people and spark positive change in Birkenhead.
Through this partnership, Ecotricity and Future Yard will work together to integrate sustainable practices into the live music industry, amplifying conversations around climate action while engaging artists, audiences, and industry professionals.
“Music has long been a catalyst for change, and Future Yard is proving that sustainability can be at the heart of the live music industry,” said Ecotricity Founder Dale Vince. “As the Sustainability Partner of Future Yard, we’re excited to power this movement, working together to show how live events can thrive while reducing their environmental impact. This collaboration marks our latest step forward in showcasing another way for the music industry.”
Key Elements of the Partnership
Supporting Climate Action in Music: Ecotricity will be the headline sponsor of POP3, a full-day event on 20 November dedicated to exploring the power of music to inspire climate action that will culminate in a live show. As part of this, Ecotricity will take part in panel sessions and share the company’s knowhow from three decades at the forefront of the global climate movement.
Artist and Industry Engagement: Ecotricity will sponsor PROPELLER, Future Yard’s artist development session focused on sustainability in the music industry, with Ecotricity representatives contributing expert insights.
Sustainable Travel Month: In May 2025, Ecotricity and Future Yard will tackle the environmental impact of travel to concerts, with Merseyrail offering free rail travel to attendees of selected shows at Future Yard. This will culminate in Wax & Gears, a one-day event on 31 May of emerging music, sustainable practice and climate activism, taking place at a pedal-powered arena in Future Yard’s outdoor space.
Liverpool: A Global Leader in Climate Action
This partnership is part of Ecotricity’s broader commitment to supporting Liverpool’s role as the world’s first UN Climate Accelerator City. With Liverpool at the forefront of global climate action, the partnership with Future Yard exemplifies how sustainability can be embedded across industries—from energy and infrastructure to arts and culture.
XXX at Future Yard, added: “Sustainability is at the core of Future Yard’s mission, and this partnership with Ecotricity allows us to take our environmental efforts to the next level. Together, we will empower artists, audiences, and industry professionals to make meaningful changes that contribute to a greener future.”
For further information on the partnership contact jane.fielderscrivens@ecotricity.co.uk
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