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Business Energy: How to Avoid Price Shocks

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By George Dale, Business Development Manager (Merchant Wind)
8 Apr 2024

Climate change is presenting a new set of energy supply challenges for Britain, necessitating investment in infrastructure that may lead to significant price increases in the energy markets.

Recent years have demonstrated that external factors such as global events and politics can also cause pricing problems, exemplified by the Energy Crisis and the Cost-of-Living Crisis exacerbated by Covid-19 and Brexit.

However, for our behind-the-meter Merchant Energy customers, navigating through energy market turmoil has been relatively smooth.

Looking ahead, the next two decades will demand unprecedented actions, albeit at considerable expense. The UK National Grid, originally constructed in the 1930s to transport power from coalfields to factories, is now outdated and ill-suited for modern needs.

Insulating Your Business from Price Shocks

Implementing green generation solutions can significantly reduce dependence on grid electricity, whose prices are still influenced by fossil fuels. While complexities may arise if the bill-payer doesn't own the freehold, these issues can be resolved to everyone's advantage.

By generating power on-site and behind the meter, businesses can avoid the costs associated with transmitting electricity across the National Grid, saving up to a third of their electricity bill.

Behind-the-meter generation not only promotes sustainability but also proves to be more cost-effective, offering genuine energy price security unaffected by fluctuations in fossil fuel markets.

Timestamping Considerations

Real-time generation ensures immediate access to electricity without relying on costly battery storage. While batteries offer backup solutions, their expense and energy consumption make real-time generation preferable.

Matching generation with consumption can be challenging but beneficial. Although mixing generation types like wind and solar is feasible, remaining connected to the grid enables businesses to trade excess generation efficiently.

green park
Behind-the-Meter Generation

Connecting generation on-site reduces imported electricity, resulting in reduced bills. Demand management strategies further enhance savings, particularly for larger systems.

Different types of generation suit different needs, with solar ideal for summer and wind better suited for winter. Regardless, staying connected to the grid facilitates energy exchange, ensuring constant power access.

At Ecotricity, we offer installation and provision of deep green, time-stamped electricity. Whether through our Merchant Wind or Merchant Solar services or by directing you to trusted partners, we aim to help businesses reduce bills and mitigate price shocks.

To explore options for placing your generation behind the meter, contact us today at 0345 600 1994 or email us at

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