Motorway signs to feature energy company logo for first time
Press enquiries
If you are a journalist with a media enquiry, please contact our Press Office by email at pressoffice@ecotricity.co.uk
For all other general enquiries, please call 0345 555 7100 or email home@ecotricity.co.uk.
In a sign of the changing times, an energy company logo will this month appear on motorway signs for the first time – showing electric car drivers at which services they can charge up.
Ecotricity, whose Electric Highway is the most comprehensive car charging network in Europe, and whose 260 ‘Ecotricity Pumps’ cover almost the entire motorway network, will appear on Roadchef signs from this week alongside such household names as WH Smith, McDonald’s and Costa.
Dale Vince, founder of Ecotricity and the Electric Highway, says: “We launched the Electric Highway in 2011 to kickstart the electric car revolution in Britain, and we can see that’s well and truly underway now.
“There are now over 50,000 electric cars in Britain; that’s more than a tenfold increase in two years, and this exponential growth is reflected in the use of the Electric Highway, which powered 15 million miles of emission free driving last year – all powered from the wind and the sun.”
Ecotricity believes that by 2030 every new car should be electric or a plug-in hybrid, and that by 2040 they should be the only cars on the road.
Dale continued: “The revolution on Britain’s roads is a vital part of achieving the target the world agreed to at Paris last year – we have to stop burning fossil fuels by 2050 in order to limit a catastrophic temperature rise, and Energy, Transport and Food are the biggest areas we need to tackle to get there.
“Today, the two most significant of those issues, Energy and Transport, are converging; the technology in each sector has advanced rapidly and that gives us a big opportunity to fix how we power our homes and how we travel – by powering both with green energy.
“As a 21st century energy company, that’s exactly what we’re doing – working at the nexus of Energy and Transport, powering homes, businesses and vehicles in Britain with 100% green energy.”
The first Ecotricity sign appeared at Roadchef’s Sedgemoor services on Tuesday 26 January, with additional signs to be installed at Hamilton and Norton Canes over the coming weeks. Ecotricity signs will soon be installed across all 28 Roadchef motorway locations.
Contact the Ecotricity press office for case studies of Electric Highway users.
For more information, please contact: Stuart Brennan or Max Boon, Ecotricity, press.office@ecotricity.co.uk or (01453) 761318
Similar articles
Ecotricity Explains: How to bleed a radiator
A recent government study found that 90% of homes in England have a boiler system with radiators as the main way to heat their property. But how often do you bleed your radiators?
Ecotricity Explains: Dale’s position on heat pumps
Our founder, Dale Vince OBE, has been in the news recently about his position on heat pumps – but the headlines can be misleading. That’s why we wanted to put the facts all in one place to clear things up.
Ecotricity is the new Creative Energy Scheme partner to BAFTA albert
Ecotricity is the new supplier for albert’s Creative Energy Scheme